Changing Seasons Offer New Opportunity for Sales
As summer comes to an end and guests shift into the Fall holiday mindset, it’s a great time to draw guests in with festive happy hour specials on selected Lipton® Fresh Brewed Iced Tea mocktails and cocktails. Since Lipton is preferred 2-to-1 over other brands,* you can leverage its popularity to grow drink sales.
To spread the word about upcoming Fall LTOs with your guests, look no further than your social media channels. According to Pew Research from 2015, 67% of adults—and 90% of those age 18–29—use social media, making it an effective tool to communicate and stay top of mind with your guests. Follow the simple steps below to get started:
1. Pick Your Platform
Facebook, Twitter and Instagram are the big three social networks for restaurants.
2. Pick Your Promotion
Enticing promotions and LTOs can bring in guests who will likely spend more on other menu items as well. The Lipton® Social Media Toolkit gives you tips and ideas for promotions your guests will love, including our take on happy hour, “Cheery Hour.”
Once you determine a timeframe for your Cheery Hour promotions, setting the drink menu will be important. Use the Lipton® Iced Tea Recipe Tool to explore a world of possibilities. You’ll find delicious, on-trend mocktails and cocktails. Keep in mind your most popular menu items and how they’ll pair with your drink choices.
Be sure your servers have all the details so they actively promote the specials. In addition to your social media activity, they will be critical to the success of your Cheery Hour.
3. Pick Your Message
Sign up for the Lipton® Social Media Toolkit to choose from several copy and image options that we’ve created for you.
For more inspiration and promotional ideas, sign up to receive the Lipton® Fresh Brewed Iced Tea Inspiration Guide.
*Ipsos MarketQuest, Lipton Brand Sgtudy, May 2014
